"I meant it as a joke. It’s tongue-in-cheek. It’s meant to be silly, meant to be fun," Steinfeld said Wednesday. He filled the map with stereotypes he said he encountered growing up in and traveling New Jersey, labeling a swath of Bergen County "Well-To-Do Conservatives ‘Christie Country’ " and parts of Salem and Cumberland counties "Pretty Much Alabama."
Originally from Westfield, aka "Middle-Class Raritan Valley Line Commuters," Steinfeld’s inspiration was similar online dissections he saw for Vancouver and Pittsburgh. A part-time Rutgers environmental science research assistant, he said he saw a lot of New Jersey gathering research as a student.
(click for full sized map)