From the Sinocism blog:
Black Swan Luxury (黑天鹅尊贵至美) is the the luxury brand of Holiland (好利来), a mass market bakery with stores across China.Black Swan is quite a name for such a bakery, given the English-language connotations of the term.
Black Swan recently opened its first shop in Beijing and has plans for several more. The shop is very swanky and the brand may be best known for its sky-high pricing, though it also sells some more modestly priced deserts and breads. When I visited last weekend it was reasonably busy.
The most expensive item on the menu is a 1,999,999 RMB (approximately $315,000 USD) wedding cake.
Black Swan appears to have cracked China’s uber-spender market by appealing to buyers at state-owned enterprises, official gift-givers and the not insignificant number of people with crazy money to burn and a desire to flaunt their bonfires.